Osterman named Sweetwater’s CPO

Jeff Ostermann
Jeff Ostermann has been named Sweetwater’s Vice President and Chief People Officer. Photo courtesy of Sweetwater.

A news release from Sweetwater:

Sweetwater Executive Jeff Ostermann to Become Newly-Established Chief People Officer

(February 13, 2020) – Sweetwater is pleased to announce the promotion of Jeff Ostermann into a newly-established role as Senior Vice President and Chief People Officer. In this role, Ostermann will be responsible for providing leadership to Sweetwater’s Human Resources group while also developing new ways for the company to invest in the growth of its team members to further its unique and industry-leading culture.

“I’m very excited to step into this new role,” said Ostermann. “I look forward to building on Sweetwater’s already excellent reputation and the many ways we support our more than 1700 team members – from a world-class campus with unique amenities like employee concierge service and free on-site medical clinic to ongoing training and leadership development opportunities.”

“We are thrilled to elevate Jeff into this new role,” said Sweetwater Founder and CEO Chuck Surack. “His extensive background in driving business growth coupled with his passion for developing people is a great asset to our company and will serve our team members incredibly well. His influence and leadership will be critical as we continue to grow our workforce and business in the years to come, all with a continued emphasis on always doing the right thing for our customers.”

For the past 8 years, Ostermann has provided leadership to Surack’s Sweet Family of Companies group of 14 businesses – including overseeing the acquisition and growth of Longe Optical and the launch and development of The Clyde Theatre, Sweetwater’s state-of-the-art music venue located in Fort Wayne.

Ostermann holds a degree in finance and international business from Indiana University, an MBA from Taylor University, and a Professional Coaching Certification from Duquesne University. He began his career in corporate finance working for Nortel Networks and General Electric. Prior to joining Sweetwater in 2012, Jeff spent 6 years providing leadership to a private family foundation and impact investment group with investments and leadership development activities spanning 5 continents.

Ostermann enjoys spending time with his wife Kelly and their four daughters. He is actively involved with multiple charitable organizations including serving as board chair for the Fort Wayne Rescue Mission and as a board member for As Our Own.


About Sweetwater Sound
Founded in 1979, Sweetwater is the No. 1 online retailer of music instruments and audio gear in the U. S. The company is respected as the nation’s leading retailer serving musicians, recording studios, broadcast, education, and houses of worship. Sweetwater’s customers can be found everywhere music is heard and audio is played, broadcast, or recorded, including recording, film, and broadcast studios in New York, Nashville, Los Angeles, Chicago, and Miami; in hundreds of thousands of home recording studios; and in schools and churches nationwide. Sweetwater’s founding and meteoric growth are built on a knowledgeable and experienced staff, outstanding selection and pricing, and, above all, an unwavering commitment to customer service excellence in every situation. For further information, visit Sweetwater.com.


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