34th Annual Kroger Cancer Day – 10/10/2012

Kroger logo.

News release from Kroger:

Kroger, American Cancer Society, Cancer Services of Northeast Indiana and Lutheran Hospital Launch 34th Annual Kroger Cancer Day
All 15 stores continue a 34-year tradition; total support exceeds $4.5 million
“Giving Hope a Hand” cause marketing campaign began September 23rd; includes a special website, www.sharingcourage.com, sharing stories of hope, inspiration and survival from 48 Kroger associate survivors

The Kroger Co.’s Central Division has announced plans for the 34th annual “Kroger Scott’s Cancer Day 2012.”

Kroger is donating 3% of sales on October 10th to ACS and CSNI. This year 18 Kroger and Scott’s banner stores in the region will participate. “Kroger Cancer Day 2011” total proceeds were $61,156. Over 33 years, the annual Cancer Day event has raised $4,536,951 for local cancer organizations.

Kroger customers will be given the opportunity to contribute to the two cancer organizations by donating cash in increments of $1, $3 or $5 between Wednesday, October 10th and Wednesday, October 17th. There is no limit to the total amount a customer can contribute. In appreciation, Kroger is offering a special Cancer Day ad with savings opportunities available only in the 15 northeast Indiana stores.

Lutheran Hospital staff will man cancer information tables at both Kroger Marketplace stores on DuPont Road and at Village of Coventry. This is an opportunity for both customers and associates to learn more about various form of cancer, as well as local treatment options.

Kroger Quote:

According to Kroger President Bob Moeder, “We are determined to be a compassionate and supportive corporate citizen in every local community we serve. Kroger customers and associates always have been especially generous in supporting Cancer Day and we are hopeful that will be the case this year. Cancer has a devastating effect on so many members of the Kroger family. Cancer does not take a year off and we must redouble our efforts. Each year, we celebrate our survivors and we mourn those we have lost. To prevail, we must work as a team and Kroger is deeply honored to work with Cancer Services of Northeast Indiana, the American Cancer Society and volunteers from so many community organizations to raise critical funds for the fight against cancer.”

American Cancer Society Quote:

“We are grateful for Kroger’s corporate leadership in the fight against breast cancer,” said Nick Johnson, Executive Director of the American Cancer Society of Northeast Indiana. “For a third of a century funds raised through Cancer Day bolster the American Cancer Society’s efforts to provide free support programs to local breast cancer patients and allocate additional funding for cutting-edge breast cancer research. With the community’s involvement in Kroger Cancer Day 2012, we’re all working together to create a world with less breast cancer and more birthdays,” Johnson continued.

Cancer Services Quote:

Amber Recker of Cancer Services of Northeast Indiana stated, “Last year more than 3,000 local people with cancer and their families received emotional support and practical resources from Cancer Services because of corporate leaders like Kroger. We are honored to have a long-standing relationship with Kroger that continues to grow and find new ways to make sure that friends and neighbors in our community know that there is an organization ready to help when a family is touched by cancer.”

Giving Hope a Hand Campaign – Kroger Associates Sharing Courage:

Kroger also is in the midst of the company’s annual “Giving Hope a Hand” cause marketing campaign, which raises $3 million to support breast cancer programs serving our local communities and began September 23rd. Since its inception in 2006, this program has generated more than $21 million to assist breast cancer education, services, treatment, and research in local communities served by The Kroger Co.’s family of stores. The campaign is collaboration including 1,600 items from 36 Kroger vendor partners, as well as Kroger’s own food manufacturing plants. A complete list of participating vendors is available at www.sharingcourage.com. Kroger donates a share of the sale price on these items to the campaign. The vendor partners also donate a share of the sale price to the campaign from national and corporate brand items sold exclusively in Kroger’s more than 2,400 stores nationwide.


An additional component of the “Giving Hope a Hand” campaign is a special website, www.sharingcourage.com, sharing stories of hope, inspiration and survival from 48 Kroger associate survivors. A Facebook page, www.facebook.com/sharingcourage, Twitter feed and You Tube video channel reinforce the website and visits to the Facebook page will trigger additional donations to cancer organizations. Also, Kroger associates and customers may send an eCard to loved ones affected by cancer via www.facebook.com/sharingcourage. Kroger was recognized with the 2012 Gold HALO Award by the Cause Marketing Forum for the annual Sharing Courage campaign. The American Cancer Society’s regional office in Fort Wayne and Cancer Services of Northeast Indiana receive a share of the “Giving Hope a Hand” funds, in addition to their proceeds from Cancer Day.


About The Kroger Co.:
The Kroger Co. has been serving local communities for 129 years. The Kroger Central Division has 138 food stores, 115 pharmacies and 71 fuel centers operating under four banners; Kroger, Scott’s, Owen’s and Pay Less, with locations primarily in Indiana and Illinois, in addition to five stores in Missouri, one in Michigan and one in Ohio. Kroger Central Division is dedicated to supporting every local community it serves, contributing more than $14.7 million in 2011 to local organizations, primarily focusing on hunger relief, K-12 education, health causes and diversity. The Kroger Co. was recently named the most generous company in America in a Chronicle of Philanthropy listing detailed in Forbes Magazine. At Kroger we value: honesty, respect, inclusion, diversity, safety and integrity.


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