News release from the Fort Wayne-Allen County Department of Health:
‘Flu bug’ campaign wins marketing award
(March 19, 2015). – The Department of Health’s flu vaccination media campaign got a gold award at the 2015 Advertising Honors hosted by the American Advertising Federation of Fort Wayne.
The goal of the 2014-15 flu vaccination campaign was to raise awareness and increase overall seasonal flu vaccination coverage rates in Allen County, with a special emphasis on at-risk children and adolescents.
Created by Asher Agency, the media campaign featured images of “flu bugs” with taglines such as “There’s nothing cute about him” and “It only looks harmless.” The ads ran on billboards, transit and online spaces from October through December.
Regular Facebook and Twitter posts, posters, news releases and a dedicated website, www.fighttheflu.org, supported the awareness campaign.
“We were very excited to have created this successful campaign for the Department of Health,” said Asher Vice President Larry Wardlaw.
The campaign won gold in the sales promotion-cross media campaign category. The awards ceremony, which took place Feb. 21, honored the best in advertising and marketing created and produced by area students and professionals.
To learn more about flu prevention, visit www.fighttheflu.org.
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