Press release from the Fort Wayne Parks and Recreation Department:
Local Business Finds Fort Wayne Attractions Serve as Perfect Marketing Backdrop
(February 1, 2010) Today at Salomon Farm Park, Vera Bradley Senior Marketing Creative Director Monica Edwards presented framed images from their 2010 Spring Catalog to Parks & Recreation Director Al Moll, Fort Wayne Children’s Zoo Director Jim Anderson and Elizabeth Krohn, manager of H. Souder & Sons General Store.
The stunning photography (by Tom Galliher of Galliher Photography) was given in appreciation for allowing the Fort Wayne business to stage a photo shoot at each of their facilities. The majority of photos, including the cover, were taken near the Old Barn at Salomon Farm Park. The Vera Bradley company picnic was held in the Old Barn in 2008, which inspired the idea to use the beautifully renovated barn and the surrounding scenery, complete with a sparkling pond, prairie grasses and majestic trees.
“They’re thanking us, but we should be thanking them for promoting Salomon Farm to over one million prospective patrons nationwide who may not realize what we have to offer in Fort Wayne,” said Director Moll. “They included a very complimentary description of Salomon Farm and a link to our website in the catalog.”
The Zoo, Souder & Son’s General Store and The Country Shops of Grabill received the same special marketing attention in their sections. The new African Journey, sea lions and the zoo train are featured on a spread in the middle of the catalog, and readers are encouraged to visit www.verabradleylife.com to see more zoo pictures, or to share their favorite photos.
“We’re proud to have a few of our area’s key attractions featured in the Vera Bradley Spring Catalogue,” said Zoo Director and CVB Board Chairperson, Jim Anderson. “It beautifully showcases the gems in our own backyard, including the Fort Wayne Children’s Zoo. This exposure serves as a positive impression of our destination to Vera Bradley customers and potential visitors around the country.”
Grabill store managers Elizabeth Krohn and Sasha Hullinger had their pictures displayed as retail partners to Vera Bradley. Their shops are located side-by-side in downtown Grabill. An Amish buggy, Souders Home Center and the town’s Vera Bradley store-within-a-store “The Cottage” were featured in the Grabill section.