New Marketing Strategy at Harrison Square

Barry Real Estate, developers of the condo/retail portion of Harrison Square, has issued a press release announcing it’s new marketing strategy for the project.  Highlights include:

Barry Real Estate today announces a new marketing push for The Harrison, the residential and retail component of the signature, downtown Harrison Square mixed-use development. The comprehensive program includes a dynamic new condominium sales team, a new marketing strategy and an inviting, one-stop Web presence, along with other new outreach materials in support of the campaign.

With a front-row view of the downtown skyline on one side and the new ballpark on the other, The Harrison is the anticipated four-story structure located at 301 West Jefferson Boulevard. It features 24,000 square feet of prime retail space on the first floor and 62 contemporary condominiums on the upper three floors.

Spearheading the new condo marketing effort will be the Coldwell Banker Roth Wehrly Graber (CBRWG) brokerage team of John and Argie Bellio. CBRWG’s Harrison team can be reached at 260-416-5000 or at www.cbrwg.com. CBRE/Sturges continues as the broker for the retail space within The Harrison.

“Our goal is to capture the excitement of The Harrison and what living downtown is all about,” said Chris Schoen, CEO of Barry Real Estate. “With the combination of Coldwell Banker and HarrisonSquareLiving.com, we’re confident that this integrated new marketing approach and aggressive campaign will give us the momentum necessary
for success.”

As part of the new initiative, Coldwell Banker will utilize their renowned, strategic approach to residential real estate marketing. This includes listing The Harrison on three MLS services in northern Indiana, reaching more than 2,500 real estate agents, and corporate marketing through a relocation network of more than 100 business partners in the region, consisting of many of the area’s largest employers.

Intense ground initiatives include tapping CBRWG’s economic development partners, such as Leadership Fort Wayne and YLNI; intense electronic marketing; special events and community marketing; and leads tracking and follow-through with CBRWG’s exclusive IQ suite. These initiatives are orchestrated by an executive management team with deep experience and a passion for the development.

CBRWG president of sales John Bellio stated, “We’re incredibly excited about the opportunities before us with The Harrison. With our dedicated team of more than 300 CBRWG agents, we’re armed to make things happen. We’ll promote the project through prominent placement in the Homes magazine and our highly trafficked Web site—which features nearly 20,000 unique visitors a month. We’ll follow every lead with our digital newsletter, direct follow-through and responsive communication.”

A key marketing tool for The Harrison is https://www.HarrisonSquareLiving.com/, a new Web site created by local marketing firm One Lucky Guitar, Inc. (OLG). OLG owner Matt Kelley said, “We’re tremendously proud to be part of this revitalized marketing effort for The Harrison. We dug deep in the creation of this site—reviewing the hard demographic data from the city’s Zimmerman/Volk Residential Market Potential research study, studying the marketing success stories from other markets and bottling the distinct magic of our own particular downtown community into a site that will live, breathe and grow with the development. Prior to this site, interested buyers were forced to make a big mental leap to get a real sense of life at The Harrison. It was an obstacle. We’ve put the bridge up for that leap. Come on over and have a look.”

In addition to offering virtual tours, floor plans, feature and amenity packages and extensive information on the residences at The Harrison, https://www.HarrisonSquareLiving.com/ showcases an interactive in-progress tool that allows the site visitor to track weekly progress on Harrison Square and related construction. As well, the site features an interactive downtown map that positions The Harrison at the heart of a thriving arts, dining, entertainment and hospitality district with ample parking nearby.

Enhancing the visual appearance of the Harrison Square construction site and ensuring immediate access to contact information about The Harrison for passersby, the fence around the entire block will soon be enfolded in a lively graphic wrap promoting the development.

About Barry Real Estate
Since its inception in 1996, Barry has developed more than 3.8 million square feet of space. Today, Barry is a dynamic and multi-faceted real estate firm, and one of the most prolific developers in America’s Southeast. Clients include many of the largest and finest brands from around the globe. Barry has been recognized with numerous industry awards. For more information, visit https://www.barrycompanies.com/.

About Coldwell Banker Roth Wehrly Graber
Since 1971, Coldwell Banker Roth Wehrly Graber has been a market leader in Northeast Indiana with 7 offices and over 300 sales associates, producing nearly $500 million in sales annually. The full range of services has led them to the opportunity to represent the top corporations in Northeast Indiana and more than 60 of the top relocation companies throughout the world. Since the beginning, CBRWG has been recognized as an industry leader and have received numerous industry awards, and they’ve only just begun.

About One Lucky Guitar, Inc.
The seven-year-old, Fort Wayne-based agency, specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Clients include Joseph Decuis, Carson Boxberger, CBRE/Sturges, Grand Wayne Convention Center, The Embassy Theatre, J K O’Donnell’s, Berne Apparel, The Heart Center Medical Group, The Downtown Improvement District, Young Leaders of Northeast Indiana and Matilda Jane Clothing. With Indianapolis’ Lodge Design, OLG is the agency of record for the Lutheran Health Network. OLG’s Web site address is https://www.oneluckyguitar.com/, and the firm can be reached at info@oneluckyguitar.com.

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