Shop local during Holly Shopping, presented by ProFed Credit Union and Downtown Fort Wayne, on Small Business Saturday, November 29, 2025.
Downtown Fort Wayne news release:
Live Large. Shop Small. Where Local Lives: Holly Shopping Returns on Small Business Saturday in Downtown Fort Wayne
Fort Wayne, Indiana (November 18, 2025) – Shop local during Holly Shopping, presented by ProFed Credit Union and Downtown Fort Wayne, on Small Business Saturday, November 29, 2025.
Explore retailers throughout the 99-block District and the Broadway and Wells Street corridors, and enjoy Downtown’s many food and beverage spots, with participating locations offering exclusive specials and festive cheer. Trolleys and a Community Transportation Network (CTN) bus will circulate to enhance accessibility and convenience.
Plus, support local businesses all season long with Yiftee, Downtown Fort Wayne’s digital gift card platform. Purchase or gift eGift Cards redeemable at participating locations to keep the holiday spirit going beyond the event. Learn more and purchase gift cards at DowntownFortWayne.com.
“Small businesses are the heart of Downtown’s energy and spirit,” said Downtown Fort Wayne’s Business Services Manager, Kim McCutchan. “Holly Shopping is a fantastic way to connect with local owners, discover unique gifts, and celebrate the season together as a community.”
For a list participation locations and specials, trolley routes, and a digital map, please go to HollyShopping.com.
Holly Shopping is presented by ProFed Credit Union and Downtown Fort Wayne and proudly sponsored by Fort Wayne Newspapers, WANE 15, 97.3 WMEE, OUTFRONT Media, Peterman Brothers, Fort Wayne Metals, and Union Street Market at Electric Works.
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