New Embassy Theatre marquee message boards

Embassy Theatre marquee Fort Wayne Indiana

News release regarding the Fort Wayne Indiana Embassy Theatre marquee message board installation:

Embassy Theatre Installs New Message Boards on Its Iconic Marquee
Dedication To Take Place Mid-January

FORT WAYNE INDIANA (December 17, 2020) – The Embassy Theatre’s iconic marquee received a much-needed upgrade this week with installation of new message boards to promote upcoming events and communications. The Embassy marquee is an important part of the historic integrity of the building and a key communication tool for the theater. According to a 2020 traffic study, 450,000 vehicles pass by the building every month.

The message boards were installed during the 75th anniversary of the Embassy Theatre, approximately 17 years ago. The organization decided to troubleshoot technical issues as long as possible to extend the life of the electronic signage, but in the past few months, they were malfunctioning with regularity and one side was off permanently.

Once it was clear that a new visual communication system was required, the Embassy sought donors to help offset costs. Robert and Pamela Bechert generously donated to the project, and the organization is still seeking additional donations to cover all costs.

The community can expect to see more polished and refined messaging with this high-resolution Watchfire signage, a first of its kind in this region. Videos, animations and the ability to edit with ease will improve the Embassy’s ability to efficiently program the signs with communications. This is a significant enhancement to the beautification of the downtown structure.

The Embassy will formally unveil the new marquee signage boards after the holidays with a dedication ceremony to recognize the generosity of the Bechert family. Details on this event will be sent in coming weeks to neighbors, partners and the media.

If you’d like to help the Embassy during this difficult time, please contact Lucas Weick, chief philanthropy officer, at or at 260.424.6287.


About the Embassy Theatre
Built in 1928, the Embassy Theatre is Indiana’s largest self-sustaining historic theater. Originally known as the Emboyd, with the adjoining seven-story Indiana Hotel, the majestic movie palace and vaudeville theater introduced Indiana to the biggest stars of stage and screen. Today, the Embassy is listed on the National Register of Historic Places. Combining the beauty of a bygone era with the energy and diversity of today’s performers, the Embassy is the showplace of Northern Indiana. Many choose to host events and weddings at the Embassy, as it offers flexibility and a unique event experience in an iconic piece of Fort Wayne history. Visit the Embassy at for more information.

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