News release from Kroger:
Kroger and Fort Wayne Children’s Zoo Announce Results of Kroger Zoo Day 2015
All 15 stores in region continued a 23-year tradition with fun events in stores; total support since 1993 totals $1,678,448
(June 5, 2015) – The Kroger Co.’s Central Division has announced results of “Kroger Zoo Day 2015.” Kroger and Scott’s banner stores in Northeastern Indiana celebrated “Zoo Day” on Wednesday, May 13th. Mayor Tom Henry of Fort Wayne and Fort Wayne Children’s Zoo Director Jim Anderson joined Kroger Central Division and Fort Wayne district leaders to announce fund-raising results for Zoo Day this morning at 10:00 AM at the Fort Wayne Children’s Zoo.
Kroger donated 3% of sales on May 13th to the zoo. This year 15 Kroger and Scott’s banner stores in the region participated. This year, Kroger presented a check to the zoo for $50,000, hoping to make it a very happy 50th birthday.
Kroger customers were given the opportunity to contribute to the zoo in scan increments of $1 between Sunday, May 3rd and Saturday, May 16th. In exchange for a $1 donation, customers received a birthday candle to place on large cake banners hung at each store. The scan raised $21,727.
Since the event began in 1993, cumulative “Zoo Day” support from Scott’s and Kroger banner stores totals $1,678,448.
Kroger funded an advertising blitz in the month of May worth at least $65,000 on behalf of the zoo. This advertising campaign eliminates a substantial cost the zoo might otherwise have to make as they promote the 2015 season. The ad campaign showcases the creative talent of Fort Wayne-based Ferguson Advertising.
Zoo quote:
Zoo director Jim Anderson said, “Not only does this event demonstrate wonderful corporate support from Kroger and Scott’s; it also gives the community an easy way to show their support for our zoo.”Kroger Quote:
According to Kroger district manager and zoo board member Chris Gomez, “The Fort Wayne Children’s Zoo is a wonderful cultural anchor for Northeast Indiana. I can’t think of a more important visitor attraction for our company to support than one that brings so much pleasure and enjoyment to our associates, customers and their families. Kroger is very proud to carry on this long-term partnership for a 23rd year. We want to thank our customers and associates in northeast Indiana for their continued support of the zoo. Their efforts are preserving and enhancing one of Fort Wayne’s local treasures.”Top Fund-raising Stores:
1. J972 – 301 East DuPont Road, Fort Wayne; raised $5,314 or 24.5% of the total
2. J990 – 5725 Coventry Lane, Fort Wayne; raised $4,303 or 19.8% of the total
3. J425 – 6310 East State Boulevard, Fort Wayne; raised $2,225 or 10.2% of the total
4. J874 – 621 Countryside Drive, Columbia City; raised $1,248 or 5.7% of the total
5. J405 – 4120 North Clinton Street, Fort Wayne; raised $1,127 or 5.2% of the total
6. J410 – 7008 Bluffton Road, Fort Wayne; raised $1,071 or 4.9% of the total
About The Kroger Co.:
The Kroger Co. has been serving local communities for 132 years. The Kroger Central Division has 136 food stores, 114 pharmacies and 89 fuel centers operating under four banners; Kroger, Scott’s, Owen’s and Pay Less, with locations primarily in Indiana and Illinois, in addition to three stores in Missouri, one in Michigan and one in Ohio. Kroger Central Division is dedicated to supporting every local community it serves, contributing more than $13.5 million in 2014 to local organizations, primarily focusing on hunger relief, K-12 education, health causes and diversity. The Kroger Co. was once again named the most generous company in America in a Chronicle of Philanthropy listing detailed in Forbes Magazine. Kroger also was chosen as a Top Place to Work in 2015 by Star Media. At Kroger we value: honesty, respect, inclusion, diversity, safety and integrity.
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