Kroger’s 36th Annual Fight Cancer Day and Other Events


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News release from Kroger:

Kroger, American Cancer Society, Cancer Services of Northeast Indiana and Francine’s Friends Launch 36th Annual Fight Cancer Day and Other Events
Francine’s Friends annual lunch: Friday, October 10th
American Cancer Society “Making Strides Against Breast Cancer” event: Saturday, October 11th
Men Against Breast Cancer event: Wednesday, October 15th

(October 6, 2014) – The Kroger Co.’s Central Division has announced plans for the 36th annual “Fight Cancer Day” and a community-wide, collaborative blitz of other cancer-related events.

On Wednesday October 8th at 10:00 AM, Mayor Henry will join American Cancer Society (ACS), Cancer Services of Northeast Indiana (CSNI), Francine’s Friends and Kroger officials at the Kroger Marketplace store on DuPont Road for a news conference and proclamation officially launching “Kroger Fight Cancer Day 2014” in 15 stores across the region.

The “Kroger Fight Cancer Day 2014” promotion this year includes Kroger associates who are featured with boxing gloves on billboards and in-store posters throughout the Fort Wayne area. The event is once again supported by the creativity of local, award-winning ad agency Ferguson Advertising. This year, customers and associates will be offered the opportunity to sign or write messages to loved ones on large Fight Cancer Day banners hung in all 15 stores. The banners were extremely popular with Kroger associates and customers last year.

Kroger is donating 3% of sales on Wednesday, October 8th to ACS and CSNI and will make a direct contribution to Francine’s Friends. This year 15 Kroger and Scott’s banner stores in the region will participate. “Kroger Fight Cancer Day 2013” total proceeds were $64,933 and the company hopes to significantly exceed that amount in 2014. Over 35 years, the annual Cancer Day event has raised $4,658,146 for local cancer organizations. Volunteers from ACS, CSNI and Francine’s Friends, many of whom are cancer survivors will be working in stores across the region in support of the event.

Kroger customers will be given the opportunity to contribute to the local cancer organizations by donating cash in increments of $1, $3 or $5 between Sunday, September 28th and Sunday, October 11th. There is no limit to the total amount a customer can contribute. In appreciation, Kroger is offering a special “Kroger Fight Cancer Day 2014” ad with savings opportunities available only in the 15 northeast Indiana stores.

Kroger Quote:
According to Kroger President Jeff Burt, “We are determined to be a compassionate and supportive corporate citizen in every local community we serve. Kroger customers and associates always have been especially generous in supporting Kroger Fight Cancer Day 2014 and we are hopeful that will be the case this year. Cancer has a devastating effect on so many members of the Kroger family. Cancer does not take a year off and we must redouble our efforts. Each year, we celebrate our survivors and we mourn those we have lost. To prevail, we must work as a team and Kroger is deeply honored to work with Cancer Services of Northeast Indiana, the American Cancer Society, Francine’s Friends and volunteers from so many community organizations to raise critical funds for the fight against cancer.”

Friday, October 10th Francine’s Friends lunch:
Francine’s Friends, a local, all-volunteer organization is focused on fighting cancer through early detection. Knowing that the best protection anyone can have in the fight is to receive regular screenings, Francine’s Friends brings screening mammography to the women in our community each day. They make it not only accessible by going to businesses, community sites, and clinics, but also affordable for those who are under-insured or not insured at all.

Francine’s Friends Quote:
“Francine’s Friends is especially proud to partner with Kroger, CSNI, and ACS in Fight Cancer Day! Our program got its start with a ribbon cutting at the Scotts/Kroger store on North Clinton and continues to bring the coach to area Kroger stores in the Fort Wayne area,” explained Francine’s Friends Board President, Sharon Simmons.

Saturday, October 11th – American Cancer Society “Making Strides” event:
This year’s “Making Strides Against Breast Cancer” (MSABC) event, with Kroger as the presenting sponsor, begins at 9:00 AM at Parkview Field, with registration at 7:30 AM. Join millions of people in more than 300 communities nationwide and take that step with us at the American Cancer Society of Fort Wayne walk. Bring your friends and family out to be part of this non-competitive, 5K (3.1. mile) event will help bring a lifetime of change for people facing breast cancer and their families. The “Making Strides” event raises awareness about reducing our breast cancer risk and raises money to help the American Cancer Society fight the disease with breast cancer research, information and services, and access to mammograms for women who need them.

American Cancer Society Quote:
“The American Cancer Society is proud to partner with Kroger to create a world with less cancer and more birthdays for so many people facing a cancer diagnosis,” said Kimberly Beard, senior representative, Community Engagement of the American Cancer Society of Northeast Indiana. “Once again we are grateful for the kindness and generosity of the community donations brought in by the Kroger Fight Cancer Days. With their help we will be able to transform cancer from deadly to treatable and even someday from treatable to preventable,” Beard continued.

Cancer Services Quote:
Dianne May CEO and President of Cancer Services of Northeast Indiana stated, “Cancer Services is honored to have a long-standing relationship with Kroger, caring together for local people with cancer. Having friends and organizations in the community that you can depend on means the world to people with cancer. Because individuals and corporations like Kroger make charitable donations, our organization is able to care for more than 2,500 families every year.”


About The Kroger Co.:
The Kroger Co. has been serving local communities for 131 years. The Kroger Central Division has 136 food stores, 114 pharmacies and 82 fuel centers operating under four banners; Kroger, Scott’s, Owen’s and Pay Less, with locations primarily in Indiana and Illinois, in addition to five stores in Missouri, one in Michigan and one in Ohio. Kroger Central Division is dedicated to supporting every local community it serves, contributing more than $14 million in 2013 to local organizations, primarily focusing on hunger relief, K-12 education, health causes and diversity. The Kroger Co. was once again named the most generous company in America in a Chronicle of Philanthropy listing detailed in Forbes Magazine. At Kroger we value: honesty, respect, inclusion, diversity, safety and integrity.



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