News release from the American Heart Association:
American Heart Association Continues to use Music to Teach Americans the Two Simple Steps of Hands-OnlyTM CPR
$4.5 million grant from WellPoint Foundation supports nationwide campaign & ongoing CPR mobile tour
(May 28, 2014) – Do you know the two simple steps of Hands-Onlyâ„¢ CPR? Then you’re ready to help save a life. If you don’t, then the American Heart Association and WellPoint Foundation want you to listen up.
Just in time for National CPR Awareness Week (June 1-7), the organizations are dropping a new beat on their ongoing Hands-Only CPR national awareness campaign and mobile tour with the help of the world-renowned music mixologist, DJ Earworm.
Hands-Only CPR has just two simple steps: 1) If you see a teen or adult suddenly collapse, call 9-1-1; and 2) Push hard and fast in the center of the chest to the beat of the classic Bee Gees’ song “Stayin’ Alive.”
Now, in an effort to spread this lifesaving message to a younger generation, the organizations collaborated with DJ Earworm to create a mash-up of other well-known songs that have the right rate to guide compressions for Hands-Only CPR, and coincidentally, have a life-saving message.
Cardiac arrest is a leading cause of death with over 420,000 out-of-hospital cases occurring every year in the United States. The Bees Gees’ hit song “Stayin’ Alive” and the songs in Earworm’s new “Hands-Only CPR Mash-Up” have rates of at least 100 beats per minute, the same rate recommended for performing Hands-Only CPR.
“The iconic song’s s beat is an easy and fun way for people to remember the correct rhythm for CPR chest compressions, and make them feel more confident doing it,” said Emily Hayes, Corporate Events Director, American Heart Association. “If you begin Hands-Only CPR to the beat of the Bee Gees’ â€˜Stayin’ Alive’ immediately on a teen or adult who collapses from sudden cardiac arrest, you can double or triple their chances of survival.”
In fact, Hands-Only CPR has been shown to be equally as effective as CPR with breaths, and people are more likely to feel comfortable performing it. A December 2012 study published in the American Heart Association’s journal, Circulation found that Hands-Only CPR performed by bystanders keeps more people alive with good brain function after experiencing a cardiac arrest. According to the American Heart Association, people feel more confident performing Hands-Only CPR and are more likely to remember the correct rhythm when trained to the beat of a familiar song.
With the support of the WellPoint Foundation, the American Heart Association launched a 3-year national campaign and mobile tour in June 2012 to raise awareness of Hands-Only CPR as a lifesaving method and to increase the likelihood of people performing CPR in an emergency. The interactive Hands-Only CPR mobile tour has trained over 16,000 people and will round out its third year visiting the last eight cities of the 24 city tour that has driven across the country to teach thousands of people the easy steps to save a life. To find out when the mobile tour is stopping in your city, please visit: https://www.heart.org/handsonlycpr.
As part of the third year of the national Hands-Only CPR campaign, the American Heart Association debuted the new “Hands-Only CPR Mash-up” along with digital promotions and a one-minute Hands-Only CPR demo video to train Americans in the life-saving technique.
- Hands-Only CPR Demo Video
Eighty percent of out-of-hospital cardiac arrests happen in private or residential settings. The life you save with CPR will most likely be a loved one. Would you be prepared to act if someone you love or a stranger collapses from cardiac arrest? Watch and learn the simple steps to help save a life with Hands-Only CPR. If you know the two steps to Hands-Only CPR, you’re ready to help save a life.
- Hands-Only CPR Lifesaver Mash-up
Hands-Only CPR has just two simple steps. If you see a teen or adult suddenly collapse,
- Call 9-1-1; and
- Push hard and fast in the center of the chest to the beat of the disco song “Stayin’ Alive” or any of these lifesaving hits until help arrives! Visit heart.org/handsonlycpr to see the new awareness-building Mash-up video on June 2!
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 4 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. As part of our dedication to save lives, we are setting out to train all Americans in lifesaving Hands-Only CPR. To learn more or to get involved, call 1-800-AHA-USA1 , visit heart.org or call any of our offices around the country.
About WellPoint Foundation
The WellPoint Foundation is the philanthropic arm of WellPoint, Inc. and through charitable contributions and programs, the Foundation promotes the inherent commitment of WellPoint, Inc. to enhance the health and well-being of individuals and families in communities that WellPoint, Inc. and its affiliated health plans serve. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These disease states and medical conditions include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company’s annual associate giving campaign and provides a 50 percent match of associates’ campaign pledges. To learn more about the WellPoint Foundation, please visit www.wellpointfoundation.org.