News release from the Northeast Indiana Regional Partnership:
‘Your Story Made Here’ Campaign Wins National Marketing Awards
(May 28, 2013) – The Northeast Indiana Regional Partnership’s ‘Your Story Made Here’ campaign has recently received national recognition for marketing excellence. Your Story Made Here is part of the Partnership’s ‘MadeHere’ communications campaign.
Made Here is a strategic marketing initiative designed to help achieve the mission of Vision 2020: to develop, attract and retain talent in Northeast Indiana.
At the 19th annual Communicator Awards, a leading international awards program judged by the International Academy of the Visual Arts, the Your Story Made Here website received an Award of Excellence, while the TV campaign and online video campaign each received Awards of Distinction.
In the 33rd annual Telly Awards, Your Story Made Here’sTV campaign was recognized in the Not-for-Profit category with a Bronze Telly. The 33rd Annual Telly Awards received over 12,000 entries from all 50 states and 5 continents.
Courtney Tritch, marketing director for the Partnership, said, “Your Story Made Here was designed to help businesses attract and retain talent, but also to grow pride in Northeast Indiana. All of the participants in the campaign were Northeast Indiana residents telling their real life stories of what it’s like to be “made here.” The fact that these stories are garnering national attention should give everyone living in Northeast Indiana a reason to be proud.”
The campaign was created with One Lucky Guitar, Inc.(OLG), a Fort Wayne, Indiana-based design & marketing boutique. OLG worked with Columbia City, Indiana’s Red Tide Productions on video production. OLG’s Matt Kelley remarked, “We were honored to serve as the Partnership’s trusted partner on this campaign. It felt like we’d worked our entire careers to earn the opportunity to help craft the region’s story. We took it very seriously and are tremendously proud of the campaign and its results-not just with awards, but in the way it has struck a chord with the community and been an effective recruitment tool for regional businesses.”
Earlier this year, the Your Story Made Here campaign was awarded two Gold ADDYs (website, online video campaign) and a Silver ADDY (TV campaign) at the 2013 ADDY Awards, presented by the American Advertising Federation of Fort Wayne.
For more information on Your Story Made Here, visit www.YourStoryMadeHere.com.
About the Northeast Indiana Regional Partnership
The Northeast Indiana Regional Partnership was formed in 2006 to help build a globally competitive economy in Northeast Indiana. It is a public-private partnership focused on generating business leads and building regional capacity through product development and effective regional collaboration. The Northeast Indiana Fund (Fund) was created in 2005 to operate as a supporting organization of the Northeast Indiana Regional Partnership, focused specifically on product development and regional collaboration. In 2010, the Partnership launched Vision 2020 to bring the region together around five key areas for economic growth: 21st Century Talent, Competitive Business Climate, Entrepreneurship, Infrastructure and Quality of Life. Through its combined efforts in business development and capacity building, the Partnership supports its 10 member counties: Adams, Allen, DeKalb, Huntington, LaGrange, Noble, Steuben, Wabash, Wells and Whitley counties. For more information, visit www.NEIndiana.com.
About One Lucky Guitar, Inc.
One Lucky Guitar, a Fort Wayne-based design & marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include 3Rivers Federal Credit Union, Arts United, AWS, Carson Boxberger, Grand Wayne Center, J K O’Donnell’s, Northeast Indiana Regional Partnership, the Talent Initiative, The Good Ones Clothing Company and Matilda Jane Clothing Company. With Indianapolis’ Lodge Design, OLG is the agency of record for the Lutheran Health Network. To learn more about OLG, visit www.oneluckyguitar.com.