SweetCars Grand Opening Slated for December 11

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Press release from SweetCars:

SweetCars Grand Opening Slated for December 11
Public/Private Partnership Reclaims Abandoned Dealership

(December 7, 2010) – The region’s first luxury pre-owned car dealership, SweetCars, will have its public Grand Opening on Saturday, December 11, from 9:00 A.M. to 4:00 P.M. A ribbon cutting, featuring Mayor Tom Henry and other city officials, will take place on Wednesday, December 8 at 3:30 P.M.

Located at 2404 West Jefferson Boulevard in Fort Wayne, SweetCars features a state-of-the-art showroom and comfortable lounge. In addition to maintaining a diverse inventory of premium, exotic, and everyday luxury vehicles, the dealership emphasizes customer service, offering a range of products and services that address every aspect of the buying, selling, and ownership experience.

SweetCars also represents an extremely successful public-private partnership. The city of Fort Wayne’s Redevelopment Commission purchased the long-abandoned Dimension Ford property in 2008. Most of the property has since been deeded over to the parks department, with Sweetwater founder and president Chuck Surack offering to take the remaining property and invest more than $300,000 in a car dealership. The partnership will result in keeping the property on the tax rolls and will generate no fewer than five full-time and additional part-time jobs.

Surack said, “I’ve had plans for a dealership of this kind for several years and considered a number of potential sites. I’m delighted that the new SweetCars dealership will also make a contribution to the city by helping to reclaim an abandoned commercial site at the gateway to downtown.”

At the Grand Opening on Saturday, December 11, SweetCars will have more than 30 cars on display, including models from BMW, Porsche, Mercedes, Lotus, Lamborghini, Jaguar, Ferrari, Bentley, Acura, and others. All vehicles are available immediately for sale and are featured on the SweetCars website at SweeCars.com (www.sweetcars.com).

General Manager Drew Tynan leads the team at SweetCars. A life-long “car guy” with over 20 years of experience in the automotive industry, Drew brings a wealth of knowledge and passion to SweetCars.

SweetCars offers personal auto sourcing services for all makes and models. Customers can receive one-on-one consultation and professional help locating the car they seek — from a hard-to-find exotic vehicle to an affordable, dependable first car for a teen.

Another hallmark service at SweetCars is premium detailing. With three levels of detailing services and use of the latest technologies, which include reverse-osmosis water, and highly regarded vehicle-care products from Griot’s Garage, SweetCars can perform everything from an express detail to a scrupulous cleaning to preparing a car for an elite auto show. All detailing services are performed by hand, by a highly-trained master detailer. SweetCars will also offer detailing clinics throughout the year.

SweetCars offers a wide range of mechanical and technical work, from a basic oil change to lube service and maintenance, engine modifications, brake work, and even tire and wheel replacement. Tires and wheels can be mounted, replaced, rotated and balanced using the state of the art Hunter Auto 34 Tire Changer and GSP 9700 Road Force Balancer.

Inside the brand-new showroom are a comfortable lounge and The Driver’s Edge, a retail store that carries hand-selected vehicle-care products, tires, and other equipment to outfit a car enthusiast’s garage. Customers can receive personal demonstrations of all the products and consulting help to design and outfit their garage with premium tile, shelving, custom artwork, and other accessories. The Driver’s Edge retail store features products from Griot’s Garage, Tire Rack, and other top brands.

One of the goals at SweetCars is to help connect and strengthen the car community in Fort Wayne and Northeast Indiana. To serve that goal, the lounge inside the SweetCars showroom is not only designed as a comfortable waiting area for customers and guests, but is also open to the local car community for meetings, gatherings, and general socialization. SweetCars encourages enthusiasts to stay for a while — while waiting or on a lunch break or free afternoon — and enjoy free refreshments, free Wi-Fi , television, and an active community of car enthusiasts.

Another way SweetCars will help strengthen the car community in the region is through its open and active car club, which will meet regularly for breakfast and coffee on Saturdays starting in February. Car enthusiasts are encouraged to come to any and all meetings, no matter what car they drive. More information on the car club and upcoming meetings can be found online at the SweetCars website (SweetCars.com) or by subscribing to Shift, the SweetCars e-mail newsletter. The e-mail newsletter will also feature spotlights on inventory and articles on topics of interest for enthusiasts, including developments in car technology and special promotions. To help enthusiasts stay connected with SweetCars, there will be regular posts of videos, pictures, and information on popular online networks, including Facebook (Facebook.com/SweetCars) and YouTube (https://www.youtube.com/user/SweetCarsGallery). The SweetCars website also features up-to-date information on upcoming events, images and photos of current inventory, as well as details on other available services at SweetCars, which include consignment, financing, transport arrangements, and personal vehicle inspections.

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