Press release from the Northeast Indiana Regional Partnership:
International award lands in Northeast Indiana
Northeast Indiana Regional Partnership wins economic development marketing award for Italian brochure
Northeast Indiana and Italy may be six time zones apart, but an attempt to bring the two regions together for business success has resulted in an international award for the Northeast Indiana Regional Partnership (NEIRP).
NEIRP won the International Economic Development Council’s (IEDC) Excellence in Economic Development Award for best general purpose brochure. The awards recognize the world’s best economic development marketing materials and count the Partnership’s 6 Time Zones Apart, With 1 Common Goal, brochure as the top marketing piece used to introduce an area to prospects for development opportunities for communities over 500,000 people. The award was announced at the IEDC Annual Conference in Columbus, Ohio on Sept. 28. NEIRP won previous IEDC awards in 2009.
“We are honored to be recognized once again for our materials that showcase Northeast Indiana,” John Sampson, president and CEO of NEIRP, said. “But this is really an award for the region. Without its work ethic or business leadership, there would be nothing for us to market to the rest of the world.”
The marketing piece was used during a 2009 trade mission trip to Italy, and was printed in both English and Italian. NEIRP shared information about Northeast Indiana and nurtured relationships with Italian leaders. The trip reemphasized the importance and productivity of participating in proactive foreign trade missions. Dale Buuck, NEIRP director of business development, found positive results from sharing the brochure with new contacts.
“The brochure highlighted Indiana’s central, prime location for business, proven manufacturing success, and significant previous direct investment from Italy, along with case studies and testimonials,” Buuck said. “This helped me on the trade mission trip to show where Northeast Indiana excels and the brochure was a great leave-behind piece for the Italian businesses to remember us.”
About NEIRP: The Northeast Indiana Regional Partnership is an economic development organization dedicated to attracting new business investment to a 10-county region. Supported by key public and private partners, NEIRP serves as a single point of contact for businesses looking at the region for potential investment. Â
About IEDC: The International Economic Development Council is the premier membership organization dedicated to helping economic development professionals create high-quality jobs, develop vibrant communities and improve the quality of life in their regions. Serving more than 4,500 members, IEDC represents the largest network of economic development professionals in the world. IEDC provides a diverse range of services, including conferences, certification, professional development, publications, research, advisory services and legislative tracking.
About the Excellence in Economic Awards Program: The program annually recognizes the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. The program honors organizations and individuals in 28 categories for their efforts in creating positive change in urban, suburban, and rural communities.