News release from the Asher Agency:
Asher helps develop ‘locally grown’ campaign for SubwayÂ® Restaurants
(February 4, 2016) – Asher Agency is excited to be working with SUBWAYÂ® Restaurants on a marketing campaign that highlights locally sourced produce provided to restaurants across the country. Asher senior vice president Kara Kelley and account executive Bob Gietl developed the promotion, which will be launched at SUBWAYÂ® Restaurants in Georgia. The “Georgia Grown” project will be promoted with media support, public relations events and in-store collateral.
“The millennial generation wants to know that their food choices are supporting the local economy,” said Kelley. “Serving fresh produce from local farms is an excellent way for SUBWAYÂ® to meet consumer expectations and support local communities,” she said.
A video touting the benefits of serving locally sourced produce, and featuring Kelley, Gietl and Atlanta franchisee Nish Patel, was shown at a recent national SUBWAYÂ® multi-unit owners meeting in New Orleans. The video can be viewed at https://pwgroup.box.com/s/fvicej3fkig0i5uzpl112b6pm1nrz9jq.
Asher Agency is among Indiana’s largest full-service marketing, advertising and public relations firms. Headquartered in Fort Wayne, Indiana, Asher serves clients from offices in Fort Wayne; Indianapolis; Atlanta, Ga.; Cary, N.C.; Lexington, Ky.; Oklahoma City, Okla.; Dallas, Tex.; Charleston, W.Va.; and Washington, D.C. For more information, contact Asher Agency, 535 W. Wayne St., Fort Wayne, IN 46802; 260-424-3373. www.asheragency.com.