Cinema Center launches “Think Inside the Box Office” campaign

News release from the Fort Wayne Cinema Center:

Cinema Center launches “think inside the box office” campaign

The biggest competition for Fort Wayne Cinema Center isn’t other movie theaters, but the couch. With so many home and mobile options available, audiences don’t have to come to a theater to find entertainment.

But the experience of seeing a movie in our theater is one that cannot be compared, says Jonah Crismore, Cinema Center’s executive director. “As soon as the lights dim in a movie theater, a special transformation occurs,” he said. “The outside world fades away and for a couple hours, we as an audience and community of film lovers, are transported to a universe a filmmaker has created.”

To inspire audiences to experience this transformation, Cinema Center is launching a new marketing campaign, “Think Inside the Box Office.” The campaign challenges people to get off the couch, and come experience a movie inside Cinema Center’s theater. It was created by a student team from the University of Saint Francis.

 

The Pitch winning campaign
The campaign was born as part of the Advertising Federation of Fort Wayne’s The Pitch competition in March. Four college teams “pitched” Cinema Center, and the student team from USF came away the winners. Think Inside the Box Office was then executed by Cinema Center and is launching this week, just in time for the organization’s Member Celebration, being held next Tuesday, Oct. 27.

According to the USF student team, the campaign motivates Millennials, the targeted demographic, to experience films in a way you can’t find anywhere else. “Cinema Center eliminates those buffering screens, low battery icons and commercial blockbuster theaters where… everything is loud and you get nothing out of it. Cinema Center showcases films as an art form and makes you think,” they wrote.

 

Campaign elements
Think Inside the Box Office includes posters, window banners and digital elements. In addition, t-shirts will be given to the first 75 new members or renewing members at the $150 level and above. A punch pass will be offered that allows users to get a sixth movie ticket free when they buy five. The punch pass may be used by members and non-members alike.

The people featured in the campaign are Raquel Kline and Bo Gonzalez. Raquel is originally from Nicaragua, and now lives in Fort Wayne with her husband and five-year-old son. She works as a translator and as a community language services coordinator for the Multi Cultural Council of Greater Fort Wayne. Bo is the founder and co-owner of Bravas Hot Dog Stand, Food Truck and Restaurant. He is Fort Wayne born and raised, with roots in Spain. There is also a third version of the poster featuring Brittneay King, Cinema Center’s event coordinator.

The campaign will run for the next year. Cinema Center’s goal is to inspire Millennials and others to get off the couch and experience a movie at Cinema Center, and then keep coming back!

For additional information, contact Jonah at (260) 426-3456 or jonah@cinemacenter.org.

 

About Cinema Center
Fort Wayne Cinema Center, a not-for-profit cultural organization, is dedicated to bringing the best of independent, foreign, documentary, classic, and specialty films that otherwise might not be shown in northeast Indiana, through a variety of films, special events, educational programs, and community outreach.

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