{"id":54474,"date":"2015-08-15T08:00:52","date_gmt":"2015-08-15T12:00:52","guid":{"rendered":"https:\/\/www.aroundfortwayne.com\/news\/?p=54474"},"modified":"2020-12-24T10:56:52","modified_gmt":"2020-12-24T15:56:52","slug":"cirrus-abss-kevin-mullett-named-a-top-100-contentmarketing-influencer","status":"publish","type":"post","link":"https:\/\/aroundfortwayne.com\/news\/2015\/08\/15\/cirrus-abss-kevin-mullett-named-a-top-100-contentmarketing-influencer\/","title":{"rendered":"Cirrus ABS&#8217;s Kevin Mullett named a top 100 #ContentMarketing Influencer"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: center\">\n<p>&nbsp;<\/p>\n<p>News release from Cirrus ABS:<\/p>\n<blockquote><p><strong>Cirrus ABS&#8217;s Kevin Mullett Named a Top 100 #ContentMarketing Influencer<\/strong><\/p>\n<p><!--more--><\/p>\n<p>(August 5, 2015) &#8211; Kevin Mullett, director of social media and visibility for web developer Cirrus ABS, was named recently as one of the Top 100 Individuals who are shaping Twitter&#8217;s #ContentMarketing discussion.<\/p>\n<p>The list was compiled by Onalytica, an online &#8220;Influencer Relationship Management&#8221; firm that offers a specialized software program enabling customers to systematically manage and scale their relationships with key influencers and thought leaders throughout industry and the media.<\/p>\n<p>&#8220;I really do appreciate this honor,&#8221; Mullett says. &#8220;It&#8217;s not just another baseless, narcissistic \u00e2\u20ac\u02dcgood-old-boys,&#8217; \u00e2\u20ac\u02dcyou-scratch-my-back-I&#8217;ll-scratch-yours&#8217; kind of publicity ploy. Onalytica actually analyzed a lot of data to come up with the list.&#8221;<\/p>\n<p>That analysis included reviewing more than 770,000 tweets from a total of 103,429 Twitter users to determine who was generating the most #ContentMarketing interest. Mullett shows up on the list at number 94. Showing up at all did surprise him somewhat. &#8220;People who host Twitter chats on this subject frequently invite me to participate in their chats, and I certainly noticed this was happening a lot,&#8221; he says. &#8220;I just didn&#8217;t give much thought to it. So I&#8217;m pleased.&#8221;<\/p>\n<p>Content marketing is a subject Mullett addresses routinely in his work for Cirrus ABS, especially when advising clients on the proper use of the firm&#8217;s proprietary MarketSnare program. The subject pertains significantly in the development of a client&#8217;s MarketSnare visibility and marketing strategies. It often comes into play as well when Mullett performs audits to resolve issues affecting general online marketing performance.<\/p>\n<p>Mullett is a 25-year veteran of the sales and marketing industry. He&#8217;s also an Addy award-winning designer with an additional 15 years of experience in web development and online marketing. His committed social media advocacy and participation have not only made him a popular speaker but also earned him a worldwide online following.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Cirrus ABS<\/strong><br \/>\nCirrus ABS created MarketSnare to solve the challenges businesses face in managing a large network of local websites. The firm maintains that, with MarketSnare&#8217;s unique features, any multi-location enterprise can reap the benefits of best-practice local marketing. For more information, visit <a href=\"https:\/\/www.cirrusabs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.cirrusabs.com<\/a>.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>Related Images:<\/h3><div class=\"ngg-related-gallery\">\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/t20251111-ISP.jpg\"\n\t\t\ttitle=\"From left to right: Troopers Chase Pfefferkorn, Eric Mitchel, Bryce Kukelhan, and Caleb Wooldridge. Photo courtesy of the Indiana State Police.\"\n\t\t\tclass='thickbox' rel='4161754a68c37a47a6d69ac179a268c2' data-image-id=\"12286\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/t20251111-ISP.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/thumbs\/thumbs_t20251111-ISP.jpg\" data-title=\"Indiana State Police Fort Wayne Post Troopers\" data-description=\"From left to right: Troopers Chase Pfefferkorn, Eric Mitchel, Bryce Kukelhan, and Caleb Wooldridge. Photo courtesy of the Indiana State Police.\">\n\t\t\t<img title=\"Indiana State Police Fort Wayne Post Troopers\"\n\t\t\t\talt=\"Indiana State Police Fort Wayne Post Troopers\"\n\t\t\t\tdata-image-id=\"12286\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/thumbs\/thumbs_t20251111-ISP.jpg\"\/>\n\t\t<\/a>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kevin Mullett, of Cirrus ABS, was named recently as one of the Top 100 Individuals who are shaping Twitter&#8217;s #ContentMarketing discussion.<\/p>\n","protected":false},"author":2,"featured_media":54475,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1716],"tags":[5407,23,5410,14691,1023],"class_list":["post-54474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-releases","tag-cirrus-abs","tag-fort-wayne-indiana","tag-kevin-mullett","tag-onalytica-website","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cirrus ABS&#039;s Kevin Mullett named a top 100 #ContentMarketing Influencer - AroundFortWayne<\/title>\n<meta name=\"description\" content=\"Kevin Mullett, of Cirrus ABS, was named recently as one of the Top 100 Individuals who are shaping Twitter\u2019s #ContentMarketing discussion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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