{"id":41074,"date":"2014-05-26T16:00:41","date_gmt":"2014-05-26T20:00:41","guid":{"rendered":"https:\/\/www.aroundfortwayne.com\/news\/?p=41074"},"modified":"2020-12-16T19:38:10","modified_gmt":"2020-12-17T00:38:10","slug":"hotel-fitness-sponsor-three-rivers-festival-raft-race","status":"publish","type":"post","link":"https:\/\/aroundfortwayne.com\/news\/2014\/05\/26\/hotel-fitness-sponsor-three-rivers-festival-raft-race\/","title":{"rendered":"Hotel Fitness\u00c2\u00ae to sponsor Three Rivers Festival Raft Race"},"content":{"rendered":"<p style=\"text-align: center\">\n<p>News release from Hotel Fitness:<\/p>\n<blockquote><p><strong>Hotel Fitness\u00c2\u00ae Showcases its Golf and Community Sponsorships at Three Rivers Festival Parade &amp; Raft Race<\/strong><\/p>\n<p><!--more--><\/p>\n<p>(May 23, 2014) &#8211; Hotel Fitness\u00c2\u00ae, a division of Brigadoon Fitness, announced today that it is sponsoring the Three Rivers Festival Raft Race on July 19 at 1 p.m. on the St. Marys River in downtown Fort Wayne. As part of its sponsorship, the company will also participate in the Lutheran Health Network Parade along the 2-mile stretch beginning on Van Buren St. by St. Joseph Hospital and ending along Calhoun St. on July 12 from 9:45 a.m. to noon.<\/p>\n<p>Kristi O&#8217;Brien, a professional golfer on the Symetra Tour (LPGA Developmental Tour) and competitor on the Golf Channel&#8217;s &#8220;Big Break Florida&#8221; reality show, will ride along in the Hotel Fitness Rolls Royce during the parade.<\/p>\n<p>&#8220;We&#8217;re proud to participate in two of the most anticipated events during Fort Wayne&#8217;s biggest summer party,&#8221; said Kevin Feldman, Vice President of Sales and Marketing for Hotel Fitness. &#8220;Kristi grew up in Fort Wayne and is a great ambassador for the community and our organization.  We&#8217;re excited to partner with Kristi and support her as she continues to chase her dreams. &#8221;<\/p>\n<p>In 2013, Bruce Dye, CEO of Hotel Fitness, brought the popular Raft Race back to Fort Wayne following a 15 year hiatus. Thousands of spectators lined the Saint Marys riverbanks and bridges to welcome back The Raft Race to the festival. Nearly 70 rafts and 400 sailors took to the water for a memorable day with $14,000 in prizes given out.<\/p>\n<p>Hotel Fitness is also title sponsor of the Hotel Fitness Championship, being held Aug. 25-31 at Sycamore Hills Golf Club. The tournament is one of four Web.com Tour Finals events for 2014 that will determine the 50 players who earn cards for the 2014-15 PGA TOUR season under the TOUR&#8217;s enhanced qualifying system.<\/p>\n<p>To learn more about Hotel Fitness, visit <a href=\"https:\/\/brigadoonfitness.com\/hotel-fitness\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.HotelFitness.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Brigadoon Fitness<\/strong><br \/>\nPrivately-held and based in Fort Wayne, Indiana, Brigadoon Fitness (<a href=\"https:\/\/brigadoonfitness.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.BrigadoonFItness.com<\/a>) is the exclusive distributor of the Green Series\u00e2\u201e\u00a2 fitness equipment in North America.  In addition, we&#8217;ve designed and equipped more than 20,000 hotel fitness facilities through our sister company, Hotel Fitness\u00c2\u00ae (<a href=\"https:\/\/brigadoonfitness.com\/hotel-fitness\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.HotelFitness.com<\/a>). We&#8217;re innovators, changing the way the industry does business by investing millions of dollars in state-of-the-art technology, experienced people, product design and the largest inventory of fitness equipment and accessories. This unique approach allows Brigadoon Fitness to provide the best products and solutions, more efficiently and for the best value.<\/p><\/blockquote>\n<h3>Related Images:<\/h3><div class=\"ngg-related-gallery\">\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/blog-headers\/2009_02_12_header.jpg\"\n\t\t\ttitle=\"The St. Mary&#039;s River and Headwaters Park during February flooding.  Science Central is visible as well as the old freight station at Clinton and Fourth Streets.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"1679\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/blog-headers\/2009_02_12_header.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/blog-headers\/thumbs\/thumbs_2009_02_12_header.jpg\" data-title=\"2009\/02\/12 - St. Mary&#039;s River\" data-description=\"The St. Mary&#039;s River and Headwaters Park during February flooding.  Science Central is visible as well as the old freight station at Clinton and Fourth Streets.\">\n\t\t\t<img title=\"2009\/02\/12 - St. Mary&#039;s River\"\n\t\t\t\talt=\"2009\/02\/12 - St. Mary&#039;s River\"\n\t\t\t\tdata-image-id=\"1679\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/blog-headers\/thumbs\/thumbs_2009_02_12_header.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/blog-headers\/2009_03_09_header.jpg\"\n\t\t\ttitle=\"Headwaters Park during the March, 2009, flooding.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"1681\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/blog-headers\/2009_03_09_header.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/blog-headers\/thumbs\/thumbs_2009_03_09_header.jpg\" data-title=\"2009\/03\/09 - Headwaters Park\" data-description=\"Headwaters Park during the March, 2009, flooding.\">\n\t\t\t<img title=\"2009\/03\/09 - Headwaters Park\"\n\t\t\t\talt=\"2009\/03\/09 - Headwaters Park\"\n\t\t\t\tdata-image-id=\"1681\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/blog-headers\/thumbs\/thumbs_2009_03_09_header.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_3525.jpg\"\n\t\t\ttitle=\"Three Rivers Festival aerial view, courtesy of John McGauley.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2168\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_3525.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_3525.jpg\" data-title=\"Three Rivers Festival aerial view\" data-description=\"Three Rivers Festival aerial view, courtesy of John McGauley.\">\n\t\t\t<img title=\"Three Rivers Festival aerial view\"\n\t\t\t\talt=\"Three Rivers Festival aerial view\"\n\t\t\t\tdata-image-id=\"2168\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_3525.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_3527.jpg\"\n\t\t\ttitle=\"Three Rivers Festival aerial view, courtesy of John McGauley.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2169\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_3527.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_3527.jpg\" data-title=\"Three Rivers Festival aerial view\" data-description=\"Three Rivers Festival aerial view, courtesy of John McGauley.\">\n\t\t\t<img title=\"Three Rivers Festival aerial view\"\n\t\t\t\talt=\"Three Rivers Festival aerial view\"\n\t\t\t\tdata-image-id=\"2169\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_3527.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_7400.jpg\"\n\t\t\ttitle=\"The new African Journey at the Fort Wayne Children&#039;s Zoo.  Aerial view courtesy of John McGauley.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2170\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_7400.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_7400.jpg\" data-title=\"African Journey aerial view\" data-description=\"The new African Journey at the Fort Wayne Children&#039;s Zoo.  Aerial view courtesy of John McGauley.\">\n\t\t\t<img title=\"African Journey aerial view\"\n\t\t\t\talt=\"African Journey aerial view\"\n\t\t\t\tdata-image-id=\"2170\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_7400.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_7402.jpg\"\n\t\t\ttitle=\"The new African Journey at the Fort Wayne Children&#039;s Zoo.  Aerial view courtesy of John McGauley.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2171\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_7402.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_7402.jpg\" data-title=\"African Journey aerial view\" data-description=\"The new African Journey at the Fort Wayne Children&#039;s Zoo.  Aerial view courtesy of John McGauley.\">\n\t\t\t<img title=\"African Journey aerial view\"\n\t\t\t\talt=\"African Journey aerial view\"\n\t\t\t\tdata-image-id=\"2171\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_7402.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_7413.jpg\"\n\t\t\ttitle=\"The new African Journey at the Fort Wayne Children&#039;s Zoo.  Aerial view by John McGauley.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2172\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_7413.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_7413.jpg\" data-title=\"African Journey aerial view\" data-description=\"The new African Journey at the Fort Wayne Children&#039;s Zoo.  Aerial view by John McGauley.\">\n\t\t\t<img title=\"African Journey aerial view\"\n\t\t\t\talt=\"African Journey aerial view\"\n\t\t\t\tdata-image-id=\"2172\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_7413.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_7927.jpg\"\n\t\t\ttitle=\"Three Rivers Festival aerial view. Photo courtesy of John McGauley.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2173\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/img_7927.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_7927.jpg\" data-title=\"Three Rivers Festival aerial view\" data-description=\"Three Rivers Festival aerial view. Photo courtesy of John McGauley.\">\n\t\t\t<img title=\"Three Rivers Festival aerial view\"\n\t\t\t\talt=\"Three Rivers Festival aerial view\"\n\t\t\t\tdata-image-id=\"2173\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/cityscapes\/thumbs\/thumbs_img_7927.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8789.jpg\"\n\t\t\ttitle=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2789\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8789.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8789.jpg\" data-title=\"2005 TRF: Chalk Walk\" data-description=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\">\n\t\t\t<img title=\"2005 TRF: Chalk Walk\"\n\t\t\t\talt=\"2005 TRF: Chalk Walk\"\n\t\t\t\tdata-image-id=\"2789\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8789.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8790.jpg\"\n\t\t\ttitle=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2790\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8790.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8790.jpg\" data-title=\"2005 TRF: Chalk Walk\" data-description=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\">\n\t\t\t<img title=\"2005 TRF: Chalk Walk\"\n\t\t\t\talt=\"2005 TRF: Chalk Walk\"\n\t\t\t\tdata-image-id=\"2790\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8790.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8791.jpg\"\n\t\t\ttitle=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2791\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8791.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8791.jpg\" data-title=\"2005 TRF: Chalk Walk\" data-description=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\">\n\t\t\t<img title=\"2005 TRF: Chalk Walk\"\n\t\t\t\talt=\"2005 TRF: Chalk Walk\"\n\t\t\t\tdata-image-id=\"2791\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8791.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8792.jpg\"\n\t\t\ttitle=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2792\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8792.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8792.jpg\" data-title=\"2005 TRF: Chalk Walk\" data-description=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\">\n\t\t\t<img title=\"2005 TRF: Chalk Walk\"\n\t\t\t\talt=\"2005 TRF: Chalk Walk\"\n\t\t\t\tdata-image-id=\"2792\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8792.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8794.jpg\"\n\t\t\ttitle=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2793\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8794.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8794.jpg\" data-title=\"2005 TRF: Chalk Walk\" data-description=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\">\n\t\t\t<img title=\"2005 TRF: Chalk Walk\"\n\t\t\t\talt=\"2005 TRF: Chalk Walk\"\n\t\t\t\tdata-image-id=\"2793\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8794.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8795.jpg\"\n\t\t\ttitle=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2794\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8795.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8795.jpg\" data-title=\"2005 TRF: Chalk Walk\" data-description=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\">\n\t\t\t<img title=\"2005 TRF: Chalk Walk\"\n\t\t\t\talt=\"2005 TRF: Chalk Walk\"\n\t\t\t\tdata-image-id=\"2794\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8795.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8796.jpg\"\n\t\t\ttitle=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\"\n\t\t\tclass='thickbox' rel='3e5807bd9adfffa913e3100a2d8c17c0' data-image-id=\"2795\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/8796.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8796.jpg\" data-title=\"2005 TRF: Chalk Walk\" data-description=\"2005 Three Rivers Festival Chalk Walk.  Photo taken July 10, 2005.\">\n\t\t\t<img title=\"2005 TRF: Chalk Walk\"\n\t\t\t\talt=\"2005 TRF: Chalk Walk\"\n\t\t\t\tdata-image-id=\"2795\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2005-trf\/thumbs\/thumbs_8796.jpg\"\/>\n\t\t<\/a>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hotel Fitness\u00c2\u00ae, a division of Brigadoon Fitness, announced today that it is sponsoring the Three Rivers Festival Raft Race.<\/p>\n","protected":false},"author":2,"featured_media":41075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1716],"tags":[6432,5824,23,8240,9713,9714,200,5828,7850,451,1233],"class_list":["post-41074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-releases","tag-brigadoon-fitness-company","tag-bruce-dye","tag-fort-wayne-indiana","tag-hotel-fitness","tag-kevin-feldman","tag-kristi-obrien","tag-st-marys-river","tag-sycamore-hills-golf-club","tag-trf-raft-race","tag-trf-three-rivers-festival","tag-trf-three-rivers-parade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotel Fitness\u00c2\u00ae to sponsor Three Rivers Festival Raft Race - AroundFortWayne<\/title>\n<meta name=\"description\" content=\"Hotel Fitness\u00ae, a division of 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