{"id":132050,"date":"2026-08-03T10:00:45","date_gmt":"2026-08-03T14:00:45","guid":{"rendered":"https:\/\/aroundfortwayne.com\/news\/?p=132050"},"modified":"2026-08-04T22:39:49","modified_gmt":"2026-08-05T02:39:49","slug":"true-value-named-official-home-improvement-partner-of-notre-dame-athletics","status":"publish","type":"post","link":"https:\/\/aroundfortwayne.com\/news\/2026\/08\/03\/true-value-named-official-home-improvement-partner-of-notre-dame-athletics\/","title":{"rendered":"True Value named official Home Improvement Partner of Notre Dame Athletics"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/uploads\/2026\/08\/TrueValue-NotreDame.jpg\" alt=\"\" width=\"600\" height=\"300\" class=\"aligncenter size-full wp-image-132051\" srcset=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/uploads\/2026\/08\/TrueValue-NotreDame.jpg 600w, https:\/\/aroundfortwayne.com\/news\/wp-content\/uploads\/2026\/08\/TrueValue-NotreDame-300x150.jpg 300w, https:\/\/aroundfortwayne.com\/news\/wp-content\/uploads\/2026\/08\/TrueValue-NotreDame-150x75.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Today, True Value announced a new sponsorship with Notre Dame Athletics, becoming the Official Home Improvement Partner of Notre Dame Athletics.<\/p>\n<p><!--more--><\/p>\n<p>News release rom True Value:<\/p>\n<blockquote><p><strong>True Value Named Official Home Improvement Partner<br \/>\nof Notre Dame Athletics<\/strong><br \/>\n<em>Sponsorship builds on True Value\u2019s renewed national brand momentum, connecting the iconic hardware brand with the next generation of home improvement shoppers<\/em><\/p>\n<p>Fort Wayne, Indiana (August 3, 2026) \u2014 True Value, one of America\u2019s most recognized and trusted names in home improvement, announced today a new sponsorship with Notre Dame Athletics, becoming the Official Home Improvement Partner of Notre Dame Athletics.<\/p>\n<p>The partnership marks another major step in True Value\u2019s national brand revitalization, building on the company\u2019s recent national marketing momentum and its sponsorship of the BIG EAST Conference during the 2025-26 NCAA basketball season. Through its Notre Dame Athletics sponsorship, True Value will continue expanding its reach with today\u2019s home improvement shoppers while creating new visibility, engagement, and local activation opportunities for independently owned True Value stores.<\/p>\n<p>\u201cTrue Value has always stood for the confidence, know-how, and personal service people count on when caring for their homes,\u201d said Allison Flatjord, Do it Best Group Chief Marketing Officer. \u201cAs we continue rebuilding and reenergizing this iconic brand, our partnership with Notre Dame Athletics gives us a powerful opportunity to connect True Value with passionate fans, proud alumni, and the next generation of home improvement shoppers. It\u2019s another meaningful step forward as we strengthen True Value\u2019s position as the gold standard of independence for locally owned home improvement businesses.\u201d<\/p>\n<p>The sponsorship will include marketing assets, in-store promotional opportunities, signage support and retailer-facing materials designed to help True Value stores bring the partnership to life for their local customers and communities. The timing also positions participating stores to build excitement heading into the fall sports season, including key early-season matchups for Fighting Irish fans.<\/p>\n<p>\u201cWe are pleased to welcome True Value as the Official Home Improvement Partner of Notre Dame Athletics,\u201d said Jim Fraleigh, Deputy Athletics Director at Notre Dame Athletics. \u201cTrue Value\u2019s role in supporting and supplying independent businesses across the country aligns well with the tradition, loyalty, and community connection that define Notre Dame Athletics. We look forward to working together to engage fans and highlight the independent retailers serving our communities.\u201d<\/p>\n<p>For True Value retailers, the Notre Dame Athletics sponsorship reinforces the company\u2019s commitment to investing in the brand\u2019s future while helping independent retailers compete with greater visibility, relevance, and consumer awareness.<\/p>\n<p>The sponsorship comes as True Value continues to introduce new tools, marketing programs, and brand-building initiatives designed to support locally owned home improvement businesses. By aligning with one of the most storied names in collegiate athletics, True Value is extending its reach with consumers who value tradition, trust, community, performance, and independence \u2014 qualities long associated with both the True Value brand and Notre Dame Athletics.<\/p>\n<p>\u201cIndependent True Value retailers are the heartbeat of this brand,\u201d said Flatjord. \u201cOur goal is to give them more ways to generate excitement, drive traffic, and remind customers that their local True Value store is the place to turn for expert advice, trusted products, and the confidence to get the job done right.\u201d<\/p>\n<p>Additional details about retailer activation opportunities will be shared with True Value stores in the coming weeks.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Do it Best Group<\/strong><br \/>\nHeadquartered in Fort Wayne, IN, the Do it Best Group is the world&#8217;s largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently-owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. For more information, visit <a href=\"https:\/\/www.doitbestonline.com\/\" target=\"_blank\">doitbestonline.com<\/a>.<\/p>\n<p><strong>About Notre Dame Athletics<\/strong><br \/>\nAs it pertains to athletic and academic success, the University of Notre Dame has few peers across the nation. Sponsoring 26 varsity athletic programs, Notre Dame teams have won 40 national championships that span over 100 years of competitive excellence. The University\u2019s first national title was earned by football in 1924, led by legendary head coach Knute Rockne. Notre Dame athletic teams have continued to claim noteworthy national championships recently, including back-to-back titles by men\u2019s lacrosse in 2023 and 2024 and the fencing team earning its 16th team national title in 2026. The Fighting Irish football team also appeared in the 2025 College Football Playoff Championship Game. Notre Dame athletic teams have produced the third-most Academic All-Americans among Division I schools and Fighting Irish student-athletes have ranked first or second among Football Bowl Subdivision teams in the NCAA\u2019s Graduation Success Rating for 19 straight years.<\/p>\n<p><strong>About Notre Dame Global Partnerships<\/strong><br \/>\nNotre Dame Global Partnerships (NGDP) manages the sales, marketing, sponsorship, multimedia rights, and branding services for the University of Notre Dame\u2019s Athletics programs. Founded in 2018, NDGP is a joint venture between JMI Sports and Legends, formed to build integrated partnerships with industry-leading partners that share the University\u2019s commitment to both academic and athletic excellence. Notre Dame\u2019s status as one of the most recognizable and iconic institutions in collegiate athletics offers brands a unique opportunity to connect with fans, students, and alumni globally. NDGP is creating new and innovative partnerships that contribute to the University\u2019s mission while also upholding its storied history and tradition<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>Related Images:<\/h3><div class=\"ngg-related-gallery\">\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2009-trf-parade\/99970.jpg\"\n\t\t\ttitle=\"The Do it Best Corp. float in the Three Rivers Festival Parade on July 11, 2009.\"\n\t\t\tclass='thickbox' rel='08c0a5d7bcf2812e59c3554e17b08329' data-image-id=\"3340\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2009-trf-parade\/99970.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2009-trf-parade\/thumbs\/thumbs_99970.jpg\" data-title=\"Do it Best Corp. float\" data-description=\"The Do it Best Corp. float in the Three Rivers Festival Parade on July 11, 2009.\">\n\t\t\t<img title=\"Do it Best Corp. float\"\n\t\t\t\talt=\"Do it Best Corp. float\"\n\t\t\t\tdata-image-id=\"3340\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/2009-trf-parade\/thumbs\/thumbs_99970.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/20150624_do_it_best.jpg\"\n\t\t\ttitle=\"(L to R): Dan Starr, Executive Vice President and COO, Do it Best Corp.; Kendra Eaken, Do it Best Corp. employee and planning committee member; Bob Taylor, President and CEO, Do it Best Corp.; Tom Henry, Mayor, City of Fort Wayne; Craig Dellinger, Councilman, City of New Haven; Jimmy LaMaster, Do it Best Corp. employee and planning committee member; and Charlie Hatten, President and CEO of the New Haven Chamber of Commerce. Photo courtesy of Do it Best Corp.\"\n\t\t\tclass='thickbox' rel='08c0a5d7bcf2812e59c3554e17b08329' data-image-id=\"11487\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/20150624_do_it_best.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/thumbs\/thumbs_20150624_do_it_best.jpg\" data-title=\"Do it Best 70th Anniversary\" data-description=\"(L to R): Dan Starr, Executive Vice President and COO, Do it Best Corp.; Kendra Eaken, Do it Best Corp. employee and planning committee member; Bob Taylor, President and CEO, Do it Best Corp.; Tom Henry, Mayor, City of Fort Wayne; Craig Dellinger, Councilman, City of New Haven; Jimmy LaMaster, Do it Best Corp. employee and planning committee member; and Charlie Hatten, President and CEO of the New Haven Chamber of Commerce. Photo courtesy of Do it Best Corp.\">\n\t\t\t<img title=\"Do it Best 70th Anniversary\"\n\t\t\t\talt=\"Do it Best 70th Anniversary\"\n\t\t\t\tdata-image-id=\"11487\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/thumbs\/thumbs_20150624_do_it_best.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/dan_starr-bob_taylor_2015.jpg\"\n\t\t\ttitle=\"Newly named Do it Best Corp. President and CEO Dan Starr and current President and CEO Bob Taylor who has announced his retirement. Photo Courtesy of Do it Best Corp.\"\n\t\t\tclass='thickbox' rel='08c0a5d7bcf2812e59c3554e17b08329' data-image-id=\"11496\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/dan_starr-bob_taylor_2015.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/thumbs\/thumbs_dan_starr-bob_taylor_2015.jpg\" data-title=\"Dan Starr and Bob Taylor\" data-description=\"Newly named Do it Best Corp. President and CEO Dan Starr and current President and CEO Bob Taylor who has announced his retirement. Photo Courtesy of Do it Best Corp.\">\n\t\t\t<img title=\"Dan Starr and Bob Taylor\"\n\t\t\t\talt=\"Dan Starr and Bob Taylor\"\n\t\t\t\tdata-image-id=\"11496\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/thumbs\/thumbs_dan_starr-bob_taylor_2015.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/t20251111-ISP.jpg\"\n\t\t\ttitle=\"From left to right: Troopers Chase Pfefferkorn, Eric Mitchel, Bryce Kukelhan, and Caleb Wooldridge. Photo courtesy of the Indiana State Police.\"\n\t\t\tclass='thickbox' rel='08c0a5d7bcf2812e59c3554e17b08329' data-image-id=\"12286\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/t20251111-ISP.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/thumbs\/thumbs_t20251111-ISP.jpg\" data-title=\"Indiana State Police Fort Wayne Post Troopers\" data-description=\"From left to right: Troopers Chase Pfefferkorn, Eric Mitchel, Bryce Kukelhan, and Caleb Wooldridge. Photo courtesy of the Indiana State Police.\">\n\t\t\t<img title=\"Indiana State Police Fort Wayne Post Troopers\"\n\t\t\t\talt=\"Indiana State Police Fort Wayne Post Troopers\"\n\t\t\t\tdata-image-id=\"12286\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/thumbs\/thumbs_t20251111-ISP.jpg\"\/>\n\t\t<\/a>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Today, True Value announced a new sponsorship with Notre Dame Athletics, becoming the Official Home Improvement Partner of Notre Dame Athletics.<\/p>\n","protected":false},"author":1,"featured_media":132051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[44183],"tags":[44191,44186,2152,44187,44188,23,44184,44190,21675,44185,44189,42511,5896],"class_list":["post-132050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-true-value","tag-2025-college-football-playoff-championship-game","tag-big-east-conference","tag-do-it-best-corp","tag-do-it-best-group-chief-marketing-officer-allison-flatjord","tag-fighting-irish","tag-fort-wayne-indiana","tag-home-improvement","tag-knute-rockne","tag-ncaa-championship","tag-notre-dame-athletics","tag-notre-dame-global-partnerships","tag-true-value","tag-university-of-notre-dame"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>True Value named 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