{"id":108760,"date":"2021-07-15T14:00:30","date_gmt":"2021-07-15T18:00:30","guid":{"rendered":"https:\/\/aroundfortwayne.com\/news\/?p=108760"},"modified":"2021-07-15T12:34:51","modified_gmt":"2021-07-15T16:34:51","slug":"sweetwater-launches-publishing-arm-re-inventing-music-ebooks","status":"publish","type":"post","link":"https:\/\/aroundfortwayne.com\/news\/2021\/07\/15\/sweetwater-launches-publishing-arm-re-inventing-music-ebooks\/","title":{"rendered":"Sweetwater launches publishing arm, re-inventing music eBooks"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/uploads\/2020\/05\/Sweetwater_banner_new.jpg\" alt=\"music eBooks\" width=\"1035\" height=\"542\" class=\"aligncenter size-full wp-image-78933\" srcset=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/uploads\/2020\/05\/Sweetwater_banner_new.jpg 1035w, https:\/\/aroundfortwayne.com\/news\/wp-content\/uploads\/2020\/05\/Sweetwater_banner_new-300x157.jpg 300w, https:\/\/aroundfortwayne.com\/news\/wp-content\/uploads\/2020\/05\/Sweetwater_banner_new-1024x536.jpg 1024w, https:\/\/aroundfortwayne.com\/news\/wp-content\/uploads\/2020\/05\/Sweetwater_banner_new-768x402.jpg 768w\" sizes=\"auto, (max-width: 1035px) 100vw, 1035px\" \/><\/p>\n<p>Today, Sweetwater announced the launch of Sweetwater Publishing, a publishing arm that underscores the company&#8217;s commitment to innovation and customer experience excellence.<\/p>\n<p><!--more--><\/p>\n<blockquote><p><strong>Sweetwater Launches Publishing Division, Sweetwater Publishing<\/strong><\/p>\n<p>Fort Wayne, Indiana (July 15, 2021) &#8211; Sweetwater, the world&#8217;s leading music technology and instrument retailer, today announced the launch of Sweetwater Publishing, a unique publishing arm that underscores the company&#8217;s commitment to innovation and customer experience excellence, or the &#8220;Sweetwater Difference.&#8221;<\/p>\n<p>The need for accurate, authoritative, practical, and easy-to-understand information on how to get the most out of today&#8217;s gear and pro audio equipment is greater than ever. Sweetwater is primed to move into the publishing industry because of its breadth of knowledge and key relationships across the music industry. With conventional publishers still catching up to rapid changes in technology and not having the depth of first-hand expertise to align with the musical communities&#8217; interest, Sweetwater Publishing has partnered with acclaimed author\/musician Craig Anderton. Their re-invention of eBook software ensures that downloadable eBooks are updated periodically to reflect the most current information.<\/p>\n<p>The new software will enable point updates (for example, version 2.0 to version 2.1), so that owners of previous releases will automatically be upgraded to the latest version for free, and new customers are guaranteed to get the latest eBook version without worrying about purchasing a dated version. If a book accumulates many changes, it becomes a new edition which owners of the original version can update at a reduced price.<\/p>\n<p>For over 40 years, Sweetwater has made it the company&#8217;s mission to understand what music makers want. Sweetwater CEO Chuck Surack explains, &#8220;Sweetwater is committed to making sure that all musicians can make the most out of today&#8217;s technology. We don&#8217;t just want to be a place for them to buy gear, but a resource for them to make incredible music with it. We hope the modern approach Sweetwater Publishing brings to affordable, timely print books and eBooks will enrich and influence the lives of musicians so that they can have more satisfying musical experiences.&#8221;<\/p>\n<p>The first three books from Sweetwater Publishing are Craig Anderton&#8217;s Max Your Mix!, How to Record and Mix Great Guitar Tracks, and The Huge Book of Studio One Tips and Tricks. In 2021, the company plans to release several additional eBook and print titles. To find out more about Sweetwater Publishing or to learn more about custom publishing opportunities visit <a href=\"https:\/\/www.sweetwater.com\/store\/manufacturer\/Sweetwater_Publishing\" rel=\"noopener\" target=\"_blank\">https:\/\/www.sweetwater.com\/store\/manufacturer\/Sweetwater_Publishing<\/a><\/p><\/blockquote>\n<p><a href=\"https:\/\/aroundfortwayne.com\/news\/\">Return to the AroundFortWayne home page<\/a>.<\/p>\n<h3>Related Images:<\/h3><div class=\"ngg-related-gallery\">\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/chuck_surack.jpg\"\n\t\t\ttitle=\"Chuck Surack, founder, president and CEO of Fort Wayne-based Sweetwater Sound. Courtesy photo.\"\n\t\t\tclass='thickbox' rel='cf94b65ffb552091700b8736640318d1' data-image-id=\"11503\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/chuck_surack.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/thumbs\/thumbs_chuck_surack.jpg\" data-title=\"Chuck Surack\" data-description=\"Chuck Surack, founder, president and CEO of Fort Wayne-based Sweetwater Sound. Courtesy photo.\">\n\t\t\t<img title=\"Chuck Surack\"\n\t\t\t\talt=\"Chuck Surack\"\n\t\t\t\tdata-image-id=\"11503\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/thumbs\/thumbs_chuck_surack.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/surack_2978-1.jpg\"\n\t\t\ttitle=\"Charles J. Surack, founder and CEO of Sweetwater Sound in Fort Wayne. Courtesy image.\"\n\t\t\tclass='thickbox' rel='cf94b65ffb552091700b8736640318d1' data-image-id=\"11616\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/surack_2978-1.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/thumbs\/thumbs_surack_2978-1.jpg\" data-title=\"Charles J. Surack\" data-description=\"Charles J. Surack, founder and CEO of Sweetwater Sound in Fort Wayne. Courtesy image.\">\n\t\t\t<img title=\"Charles J. Surack\"\n\t\t\t\talt=\"Charles J. Surack\"\n\t\t\t\tdata-image-id=\"11616\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/fort-wayne-people\/thumbs\/thumbs_surack_2978-1.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/project-renderings\/tThe_Pearl_rendering.jpg\"\n\t\t\ttitle=\"Rendering of The Pearl, a proposed redevelopment of the downtown Fort Wayne, Indiana, block bordered by Maiden Lane, Main, Peal, and Webster streets.\"\n\t\t\tclass='thickbox' rel='cf94b65ffb552091700b8736640318d1' data-image-id=\"11893\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/project-renderings\/tThe_Pearl_rendering.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/project-renderings\/thumbs\/thumbs_tThe_Pearl_rendering.jpg\" data-title=\"The Pearl\" data-description=\"Rendering of The Pearl, a proposed redevelopment of the downtown Fort Wayne, Indiana, block bordered by Maiden Lane, Main, Peal, and Webster streets.\">\n\t\t\t<img title=\"The Pearl\"\n\t\t\t\talt=\"The Pearl\"\n\t\t\t\tdata-image-id=\"11893\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/project-renderings\/thumbs\/thumbs_tThe_Pearl_rendering.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t90444.jpg\"\n\t\t\ttitle=\"Ribbon cutting for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024. Photo courtesy of the City of Fort Wayne, Indiana.\"\n\t\t\tclass='thickbox' rel='cf94b65ffb552091700b8736640318d1' data-image-id=\"11952\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t90444.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t90444.jpg\" data-title=\"Ribbon cutting for The Pearl\" data-description=\"Ribbon cutting for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024. Photo courtesy of the City of Fort Wayne, Indiana.\">\n\t\t\t<img title=\"Ribbon cutting for The Pearl\"\n\t\t\t\talt=\"Ribbon cutting for The Pearl\"\n\t\t\t\tdata-image-id=\"11952\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t90444.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t282175.jpg\"\n\t\t\ttitle=\"Chuck Surack, founder of Surack Enterprises, during the ribbon cutting ceremony for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024.\"\n\t\t\tclass='thickbox' rel='cf94b65ffb552091700b8736640318d1' data-image-id=\"11953\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t282175.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t282175.jpg\" data-title=\"Chuck Surack\" data-description=\"Chuck Surack, founder of Surack Enterprises, during the ribbon cutting ceremony for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024.\">\n\t\t\t<img title=\"Chuck Surack\"\n\t\t\t\talt=\"Chuck Surack\"\n\t\t\t\tdata-image-id=\"11953\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t282175.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t282296.jpg\"\n\t\t\ttitle=\"Lisa Surack, founder of Surack Enterprises and Larry Weigand, CEO of Weigand Construction, during the ribbon cutting ceremony for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024.\"\n\t\t\tclass='thickbox' rel='cf94b65ffb552091700b8736640318d1' data-image-id=\"11955\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t282296.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t282296.jpg\" data-title=\"Lisa Surack and Larry Weigand\" data-description=\"Lisa Surack, founder of Surack Enterprises and Larry Weigand, CEO of Weigand Construction, during the ribbon cutting ceremony for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024.\">\n\t\t\t<img title=\"Lisa Surack and Larry Weigand\"\n\t\t\t\talt=\"Lisa Surack and Larry Weigand\"\n\t\t\t\tdata-image-id=\"11955\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t282296.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t282219.jpg\"\n\t\t\ttitle=\"Fort Wayne Mayor Sharon Tucker, an unidentified gentleman and former City of Fort Wayne Community Development Director Nancy Townsend during the ribbon cutting ceremony for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024.\"\n\t\t\tclass='thickbox' rel='cf94b65ffb552091700b8736640318d1' data-image-id=\"11956\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t282219.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t282219.jpg\" data-title=\"Fort Wayne Mayor Sharon Tucker and Nancy Townsend\" data-description=\"Fort Wayne Mayor Sharon Tucker, an unidentified gentleman and former City of Fort Wayne Community Development Director Nancy Townsend during the ribbon cutting ceremony for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024.\">\n\t\t\t<img title=\"Fort Wayne Mayor Sharon Tucker and Nancy Townsend\"\n\t\t\t\talt=\"Fort Wayne Mayor Sharon Tucker and Nancy Townsend\"\n\t\t\t\tdata-image-id=\"11956\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t282219.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t90445.jpg\"\n\t\t\ttitle=\"Ribbon cutting for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024. Photo courtesy of the City of Fort Wayne, Indiana.\"\n\t\t\tclass='thickbox' rel='cf94b65ffb552091700b8736640318d1' data-image-id=\"11957\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t90445.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t90445.jpg\" data-title=\"Ribbon cutting for The Pearl\" data-description=\"Ribbon cutting for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024. Photo courtesy of the City of Fort Wayne, Indiana.\">\n\t\t\t<img title=\"Ribbon cutting for The Pearl\"\n\t\t\t\talt=\"Ribbon cutting for The Pearl\"\n\t\t\t\tdata-image-id=\"11957\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t90445.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t282576.jpg\"\n\t\t\ttitle=\"Ribbon cutting for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024.\"\n\t\t\tclass='thickbox' rel='cf94b65ffb552091700b8736640318d1' data-image-id=\"11959\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t282576.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t282576.jpg\" data-title=\"Ribbon cutting for The Pearl\" data-description=\"Ribbon cutting for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024.\">\n\t\t\t<img title=\"Ribbon cutting for The Pearl\"\n\t\t\t\talt=\"Ribbon cutting for The Pearl\"\n\t\t\t\tdata-image-id=\"11959\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t282576.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t282622.jpg\"\n\t\t\ttitle=\"Ribbon cutting for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024.\"\n\t\t\tclass='thickbox' rel='cf94b65ffb552091700b8736640318d1' data-image-id=\"11960\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/t282622.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t282622.jpg\" data-title=\"Ribbon cutting for The Pearl\" data-description=\"Ribbon cutting for The Pearl in downtown Fort Wayne, Indiana, on October 9, 2024.\">\n\t\t\t<img title=\"Ribbon cutting for The Pearl\"\n\t\t\t\talt=\"Ribbon cutting for The Pearl\"\n\t\t\t\tdata-image-id=\"11960\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/20241009\/thumbs\/thumbs_t282622.jpg\"\/>\n\t\t<\/a>\n\t\t\t<a href=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/t20251111-ISP.jpg\"\n\t\t\ttitle=\"From left to right: Troopers Chase Pfefferkorn, Eric Mitchel, Bryce Kukelhan, and Caleb Wooldridge. Photo courtesy of the Indiana State Police.\"\n\t\t\tclass='thickbox' rel='cf94b65ffb552091700b8736640318d1' data-image-id=\"12286\" data-src=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/t20251111-ISP.jpg\" data-thumbnail=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/thumbs\/thumbs_t20251111-ISP.jpg\" data-title=\"Indiana State Police Fort Wayne Post Troopers\" data-description=\"From left to right: Troopers Chase Pfefferkorn, Eric Mitchel, Bryce Kukelhan, and Caleb Wooldridge. Photo courtesy of the Indiana State Police.\">\n\t\t\t<img title=\"Indiana State Police Fort Wayne Post Troopers\"\n\t\t\t\talt=\"Indiana State Police Fort Wayne Post Troopers\"\n\t\t\t\tdata-image-id=\"12286\"\n\t\t\t\tsrc=\"https:\/\/aroundfortwayne.com\/news\/wp-content\/gallery\/isp\/thumbs\/thumbs_t20251111-ISP.jpg\"\/>\n\t\t<\/a>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Today, Sweetwater announced the launch of Sweetwater Publishing, a publishing arm that underscores the company&#8217;s commitment to innovation and customer experience excellence.<\/p>\n","protected":false},"author":1,"featured_media":73498,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1716],"tags":[28190,28189,28191,2523,28188,23,20548,28187,1702],"class_list":["post-108760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-releases","tag-book-how-to-record-and-mix-great-guitar-tracks","tag-book-max-your-mix","tag-book-the-huge-book-of-studio-one-tips-and-tricks","tag-chuck-surack","tag-craig-anderton","tag-fort-wayne-indiana","tag-sweetwater","tag-sweetwater-publishing","tag-sweetwater-sound"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sweetwater launches publishing arm, re-inventing music eBooks - AroundFortWayne<\/title>\n<meta name=\"description\" content=\"Today, Sweetwater announced the launch of 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